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Slide 0: How McGruff and the Crying Indian Changed America
How McGruff and the Crying Indian Changed America
Was: $27.95 Now: $9.99
Pulitzer Prize nominated journalist, Wendy Melillo, authors the first book to explore the history of the Ad Council and their campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.
 
Slide 1: The Value of the Moon
The Value of the Moon
Was: $27.95 Now: $9.99
While the Moon was once thought to hold the key to space exploration, in recent decades the U.S. has largely turned its sights toward Mars and other celestial bodies instead. In The Value of the Moon: How to Explore, Live, and Prosper in Space Using the Moon's Resources, lunar scientist Paul Spudis argues that the U.S. can and should return to the Moon in order to remain a world leader in space utilization and development and a participant in and beneficiary of a new lunar economy. Throughout his work, Spudis incorporates details about man's fascination with the Moon and its place in our shared history. He also explores its religious, cultural, and scientific resonance and assesses its role in the future of spaceflight and our national security and prosperity.
 
Slide 2: The Simple Faith of Franklin Delano Roosevelt
The Simple Faith of Franklin Delano Roosevelt
Was: $24.95 Now: $9.99
In The Simple Faith of Franklin Delano Roosevelt: Religion's Role in the FDR Presidency, religion journalist and author Christine Wicker establishes that faith was at the heart of everything Roosevelt wanted for the American people. This powerful book is the first in-depth look at how one of America's richest, most patrician presidents became a passionate and beloved champion of the downtrodden—and took the country with him. During times so hard that the country would have followed him anywhere, he summoned the better angels of the American character in ways that have never been surpassed.
 
Slide 3: Art of the Airport Tower
Art of the Airport Tower
Was: $45.00 Now: $21.99
Art of the Airport Tower is a photographic journey to airports in the U.S. and around the world. This book, the companion volume to the Smithsonian National Air and Space Museum exhibition of the same name, explores 85 historic and contemporary airport towers through more than 100 fine art photographs by Carolyn Russo. Russo's striking photographs capture these features, and informative captions describe their architectural, cultural, and technological significance. An introduction by Smithsonian commercial aviation expert F. Robert van der Linden tells the history of airport towers to contextualize Russo's work. Art of the Airport Tower is a stunning book that brings a heightened awareness to the architectural beauty and historical significance of these structures.
 
Slide 4: The Garden Club of America
The Garden Club of America
Was: $29.95 Now: $9.99
In 1904, Elizabeth Price Martin founded the Garden Club of Philadelphia. In 1913, twelve garden clubs in the eastern and central United States signed an agreement to form the Garden Guild. The Garden Guild would later become the Garden Club of America (GCA), celebrating its 100th anniversary in 2013. GCA is a volunteer nonprofit organization comprised of 200 member clubs and approximately 18,000 members throughout the country. The Garden Club of America: 100 Years of a Growing Legacy is a centennial celebration of strong women who nurtured the country, helped spread the good word of gardening, and continue to plant seeds of awareness.
 
Slide 5: 5000 Years of Tiles
5000 Years of Tiles
Was: $39.95 Now: $24.99
5000 Years of Tiles is a comprehensive, full-color exploration of tile art and production worldwide, from earliest times to the present day. Placing the tiles firmly in their historical and cultural context, the book highlights both continuity and diversity, the dissemination of techniques and designs, and how tile art in one time and place has inspired and rejuvenated those in others. 5000 Years of Tiles is the essential single volume for anyone interested in the ceramic, decorative, and architectural arts.
 
Slide 6: The Great Inka Road
The Great Inka Road
Was: $40.00 Now: $19.99
This compelling collection of essays explores the Qhapaq nan (or Great Inca Road), an extensive network of trails reaching modern-day Colombia, Ecuador, Peru, Bolivia, Chile, and Argentina. These roads and the accompanying agricultural terraces and structures that have survived for more than six centuries are a testament to the advanced engineering and construction skills of the Inca people. Beautifully designed and featuring more than 225 full-color illustrations, The Great Inka Road: Engineering an Empire, the companion volume to a National Museum of the American Indian exhibition of the same name, is a fascinating look at this enduring symbol of the Andean peoples' strength and adaptability.
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Slide 7: A Guide to Smithsonian Gardens
A Guide to Smithsonian Gardens
Was: $14.95 Now: $9.99
Many visitors are surprised to learn that the Smithsonian Institution includes extensive gardens and landscape areas. All have been designed to complement the museums they border and to enhance the overall museum experience of learning, appreciation, and enjoyment. A Guide to Smithsonian Gardens is a beautifully illustrated guide to the colorful and attractive gardens that surround the Smithsonian museums along the National Mall. Imagine having the Smithsonian's resources and knowledge to solve the problems that confront every gardener: growing roses without pesticides, holding four-season interest, experimenting with exotic plants, designing a garden that reflects the architecture around it, creating a contemplative space, recreating historic or themed gardens, and much more.
 
Slide 8: American Endurance
American Endurance
Was: $27.95 Now: $9.99
Richard A. Serrano, who has shared in three Pulitzer Prizes, including coverage of the San Bernardino terror attacks, wrote American Endurance: Buffalo Bill, the Great Cowboy Race of 1893, and the Vanishing Wild West. It is history, mystery, and Western all rolled into one. In June 1893, nine cowboys raced across a thousand miles of American prairie to the Chicago World's Fair. For two weeks they thundered past angry sheriffs, governors, and Humane Society inspectors intent on halting their race. Waiting for them at the finish line was Buffalo Bill Cody, who had set up his Wild West Show right next to the World's Fair that had refused to allow his exhibition at the fair.