A Fool's Errand: Creating the National Museum of African American History and Culture in the Age of Bush, Obama, and Trump is founding Director Lonnie Bunch's deeply personal tale of the triumphs and challenges of bringing the Smithsonian National Museum of African American History and Culture to life. His story is by turns inspiring, funny, frustrating, quixotic, bittersweet, and above all, a compelling read.
In A Fool's Errand, founding director Lonnie Bunch tells his story of bringing his clear vision and leadership to bear to realize this shared dream of many generations of Americans. His memoir underscores his determination to create a museum that treats the black experience as an essential component of every American's identity.
This inside account of how Bunch planned, managed, and executed the museum's mission informs and inspires not only readers working in museums, cultural institutions, and activist groups, but also those in the nonprofit and business worlds who wish to understand how to succeed—and do it spectacularly—in the face of major political, structural, and financial challenges.