Pulitzer Prize nominated journalist, Wendy Melillo, authors the first book to explore the history of the Ad Council and their campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.
The Smithsonian's National Museum of American History, Behring Center, is responsible for the collection, care and preservation of more than three million objects. The collections reflect the breadth, depth and complexity of the experiences of the American people, from social and cultural history to the history of science, medicine and technology.
240 pages. 7 black & white photos. Hardcover. 6" x 9".